Nokian Tyres is the largest tire manufacturer in the Nordic countries. The company develops and manufactures summer and winter tires for cars and tires for a range of heavy machinery. It is also the biggest retreading materials manufacturer and the biggest retreader in the Nordic countries. In addition, Nokian Tyres runs the Vianor tire chain with over 200 outlets across Finland, Sweden, Norway, Estonia, Latvia and Russia. Some Vianor outlets operate on a franchising basis.
Key markets include Nordic countries, Russia, North America, Eastern Europe and Alpine area, i.e. countries with demanding driving conditions caused by changing seasons or other reasons.
The companys product development, administration and marketing functions are located in the Nokia facility in Finland. The company has two factories, one in the town of Nokia in Finland and the other one in Vsevolozhsk, Russia. The Russian factory is a new one; the operations started in the summer 2005. Certain products are produced as contract manufacturing in other tire manufacturers factories for example in the USA, Indonesia, Slovakia and China. Nokian Tyres has its own sales companies in Sweden, Norway, Germany, Switzerland, CzechRepublic, Russia and the USA.
In 2005, Nokian Tyres booked net sales of EUR 686.5 million and employed 3,201 people. Of that Vianor Tyre chain employed 1,297 people and the Russian factory 172 people.
Nokian Tyres plc was founded in 1988 and it was listed on the Helsinki Stock Exchange in 1995. The companys roots go back all the way to 1898, when Suomen Gummitehdas Oy, or the Finnish rubber factory, was established. Passenger car tire production began in 1932 and the companys best-known brand, the Nokian Hakkapeliitta tire, was launched in 1936.
Stability and grip for challenging winter conditions
Designed for difficult and demanding winter conditions, Nokian Hakkapeliitta LT is a special winter tyre for vans and light trucks which is also suitable for light off-road use.
Sufficient grip
The large number of sipes and the innovative rubber blend of Nokian Hakkapeliitta LT guarantee good grip on a slippery surface. The tyres sturdy construction provides stability on the road, as well as durability.
Safety in the rain and slush
The tyres powerful grooves remove water and slush from between the tyre and the road. The tread pattern effectively cleans itself of snow.
Strength from studs
Nokian Hakkapeliitta LT can be studded. The new distribution of studs ensures low tyre noise and excellent grip on ice. The preshaped stud holes keep the studs firmly attached to the tyre.
The new Nokian WR G2 SUV was developed with the needs of European SUV drivers in mind. When designing this high-performance winter tyre, Nokian Tyres winter experts focused on consumer wishes. Special attention was paid to the tyres handling properties, particularly at high speeds and on all kinds of road surfaces.
The Nokian WR G2 SUV is excellent for driving on snowy roads and bare asphalt at high speeds. The tyres excellent slush properties have not been achieved by sacrificing other basic features of a good, balanced winter tyre. The Nokian WR G2 SUV is not afraid of water: it holds its grip, remains stable and stops precisely on wet and watery surfaces.
Thanks to the splined centre rib, the Nokian WR G2 SUV rolls sensitively and easily. Lightly rolling tyres consume less fuel, which, consequently, reduces CO2 emissions.
Kundvagn/Kassa
